Hold onto your romance novels, #BookTok!
1-800-Flowers.com has joined forces with #BookTok queen Lauren Roberts – yes, THE #1 New York Times, 22-year-old, bestselling mastermind behind the Powerless trilogy that basically has #BookTok in a chokehold – for the most swoon-worthy collaboration of 2025. This collaboration is Roberts' FIRST EVER floral brand partnership, perfectly timed with the September 2nd release of Fearful.
The numbers don't lie: Lauren's TikTok followers and fans (we are talking over 26 million likes) are about to discover that flowers hit just as hard as her epic cliffhangers. This partnership is bridging the gap between digital book culture and IRL romantic gestures – because who doesn't want a personal sneak peek into the Powerless lore and what might be on the horizon?
"Stories and flowers both have the power to express emotion, and this collaboration with 1-800-Flowers.com lets me share that beauty with my readers in a whole new way," says Roberts. "It's also especially meaningful to me because my grandmother was a florist, and this feels like honoring her legacy through my stories."
The Live Virtual Floral Workshop takes place on September 30, 2025 at 8pm ET. Starting September 4th, fans can secure their spot for what's essentially the hottest ticket in #BookTok at www.1800flowers.com/powerless, valid from 9.4.25 through 9.15.25. Picture this: You, Lauren Roberts, and a 1-800-Flowers.com floral designer, creating a Powerless-inspired bouquet that's going to flood your FYP with the most aesthetic content.
Each participant gets their own floral kit delivered straight to their door – fresh stems, a gorgeous vase, and the chance to create alongside their favorite author. Plus, there's a live Q&A where you can actually talk to Lauren and ask all your burning Powerless questions.
To learn more about the Lauren Roberts x 1800Flowers.com collab make sure you're following both @1800flowers and @laurenrobertslibrary on Instagram and TikTok.