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Investment Proposition

Our Key Strategic Initiatives

Strengthening Customer Focus

Expanding Reach Beyond E-Commerce

Achieve Cost Savings & Operational Efficiencies

Enhancing Talent & Accountability

We are a Market Leader in Gifting and Sharing for All Occasions with Revenues of $1.69B in Fiscal 2025.

Our Business Segments

Gourmet Foods & Gift Baskets: 48%
A leading player in the category with both organic and acquisition growth opportunities.
Consumer Floral and Gifts: 46%
Expanding category leadership with powerful brand equity and significant customer traffic.
BloomNet: 6%
Growing market share as leading innovator with strong margins.

Strategic Initiatives

Strengthening Customer Focus

We are modernizing the digital experience to improve product discoverability, enhancing our merchandising strategy and evolving marketing into a full-funnel flywheel that drives awareness, acquisition, and retention.

Expanding Reach Beyond E-Commerce

While gifting remains at the heart of our business, we see opportunities in self-consumption occasions. By expanding our distribution channels and making our products more accessible, we expect to reach new audiences and deepen engagement.

Achieve Cost Savings & Operational Efficiency

We are conducting a comprehensive review of our cost structure, supply chain, procurement, and IT systems. By simplifying operations and eliminating redundancies, we aim to build a leaner, more agile organization.

Enhancing Talent and Accountability

We are aligning our team with strategic goals and building a culture rooted in agility, accountability, and execution. Strengthening how we hire, develop, and retain talent is essential to turning strategy into results.