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Investment Proposition

Our Key Strategic Priorities

Become a Trusted Destination for Expression and Connection

Strengthen Community Relationships and Loyalty Through Engagement and Experiences

Evoke Emotion Through Creative That Communicates Our Brand Voice

Deliver an Unparalleled Customer Experience Through Operational Excellence

Foster an Inclusive and Innovative Culture

We are a Growing Market Leader in Gifting and Sharing for All Occasions with Revenues of $1.83B in Fiscal 2024.

Our Business Segments

Gourmet Foods & Gift Baskets: 46%
A leading player in a ~$20 billion category with both organic and acquisition growth opportunities.
*Source: Packaged Facts; Technavio, Arizton Advisory & Intelligence, 2017.
Consumer Floral and Gifts: 48%
Expanding category leadership with powerful brand equity and significant customer traffic.
BloomNet: 6%
Growing market share as leading innovator with strong margins.

Our Brands

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What Sets Us Apart

Our Multi-Brand Strategy

Multi-brand customers are defined as customers who purchase from more than one brand in a given year. These are our best performing customers, with the highest purchase frequency, retention and lifetime value metrics. Currently representing a relatively small portion of our total customer file, multi-brand customers are growing rapidly, which bodes well for continued strong revenue growth.

Our E-commerce Platform is Built for Growth

Our e-commerce platform includes our technology stack, marketing and merchandising programs, manufacturing, warehouse, distribution and logistics capabilities, an exemplary customer service platform and a growing customer database – all scaled to enable continued strong growth, both organic and via acquisitions.

Our Strong Balance Sheet; Strong Free Cash Flow

With growing cash flows, minimal debt and ample access to significant capital at attractive rates and terms, our balance sheet provides us significant flexibility to invest for growth internally as well as via the acquisition of businesses that can leverage our Celebrations Platform to accelerate top and bottom-line growth.

Our Early Adopter Approach to Emerging Technology

Innovation is in our DNA. As a pioneer in ecommerce, an early adopter of mobile technology and one of the first retail companies to operate on all five major conversational commerce platforms (Facebook Messenger, Google Assistant, Amazon Alexa, Apple Business Chat and Samsung Bixby), our focus is to be on the leading edge in adopting new technologies that enhance the customer experience.

Our Experienced and Focused Management Team

We have an experienced and focused management team that is incented and aligned with our shareholders. Our team includes a combination of long-tenured executives with deep knowledge and experience in our company and markets complemented by more recently appointed executives– all focused on driving growth and continually transforming our company.