Management Team

Adolfo Villagomez was named Chief Executive Officer of 1-800-FLOWERS.COM, Inc. in May 2025. Mr. Villagomez brings more than two decades of leadership experience in driving digital transformations by combining data-driven business strategies with his digital expertise leading consumer facing businesses.

Prior to joining the company, Mr. Villagomez served as Chief Executive Officer of Progress Residential, leading the largest private owner and operator of single-family rentals in over 40 U.S. markets. Prior to serving as Chief Executive Officer of Progress Residential, he served as President of The Home Depot’s online businesses and Chief Marketing Officer for U.S. Retail where he was responsible for all digital activities including homedepot.com, an industry leading eCommerce operation that achieved more than $20 billion in sales in 2021. Earlier in his career, Mr. Villagomez was a partner at McKinsey and Company, where he led its North America Marketing and Sales Practice. He holds a Master’s Degree in Business Administration from the Yale School of Management, as well as a Bachelor’s Degree in Chemical Engineering from the Universidad Nacional Autónoma de México.

Melanie Babcock is Chief Marketing and Growth Officer at 1-800-FLOWERS.COM, Inc., where she leads all aspects of marketing strategy, brand positioning, customer acquisition and retention, and revenue growth initiatives.

A digital pioneer, Babcock served in several leadership roles at The Home Depot for over a decade. Most recently, she was Vice President of Orange Apron Media and Monetization, where she pioneered and built the retail media division. Under her leadership, Orange Apron Media achieved double-digit year-over-year growth, rebranded from Retail Media+ to Orange Apron Media, and launched the industry's first "InFronts" conference for advertisers. She also served as Vice President of Integrated Media and Retail Media+, where she transformed the company's marketing strategy from product-centric to personalized customer marketing.

Before joining The Home Depot, Babcock held leadership positions at Cardlytics, MSL GROUP/Publicis Groupe, and Ketchum, where she consistently built high-performing teams and drove significant revenue growth through digital and strategic partnership initiatives.

She has been recognized as The Home Depot Officer of the Year (2023) and named to AdAge's "15 Executives You Should Know" (2025) and AdWeek's "16 RMN Execs to Watch" (2024)

James Langrock joined 1-800-FLOWERS.COM, Inc. in April as Chief Administrative Officer, bringing a broad range of finance experience to the Company. He became Chief Financial Officer in January 2025.  Prior to joining the Company, Mr. Langrock held the position of Chief Financial Officer at several public and privately held companies, including Charcuterie Artisans, The Hain Celestial Group, and Monster Worldwide, Inc.

Michael Manley has been the Company's Senior Vice President, General Counsel and Corporate Secretary since July 2018. Michael previously was a partner at Venable, LLP, a top national law firm where he was also a member of the firm’s Corporate Group. Prior to Venable, Michael's other experience included serving as General Counsel and Chief Compliance Officer of CION Investment Management, LLC, a registered investment advisor; Managing Director, Co-General Counsel, Chief Compliance Officer and/or Secretary for various entities at Plainfield Asset Management LLC; and President and General Counsel of PartMiner, Inc., a leading provider of procurement and information services to the electronics industry. Michael earned his undergraduate degree at Yale University and his law degree at Fordham University School of Law.

In his role as Senior Vice President, Business Development for 1-800-FLOWERS.COM, Inc., Steve is primarily responsible for structuring and negotiating direct investments and strategic partnerships, as well as mergers and acquisitions.

Steve joined the company in June 2020, bringing more than 25 years of private equity experience to his position. Before joining 1-800-FLOWERS.COM, Inc., Steve was with Clarim Holdings, LLC, a private investment holding company, where he served as Managing Director. Prior to Clarim, Steve was one of the founding partners of SR Capital Advisors, a private equity firm focused on media, telecommunications, and business services. He previously served as Managing Director and Co-Head of the New York office of TD Capital, the $1.9B private equity arm of TD Bank Financial Group. During Steve’s tenure, the New York office of TD Capital invested over $1.0B of private equity and mezzanine capital. Prior to TD Capital, Steve worked in mergers and acquisitions at TD Securities.

Past and present Board positions that Steve has held include Bresnan Communications, Precyse Solutions, Council Tree Communications, Orthonet, West Virginia Media Holdings, LLC, SmartGift LLC, Digital Media Services, LLC, and J5 Infrastructure Partners.

Steve holds an MBA with a concentration in Finance from Columbia Business School and a Bachelor of Arts in Economics from Vassar College, where he served on the Advisory Committee to the President.

Tom Hartnett was named President, 1-800-FLOWERS.COM, Inc. in April 2022. In this capacity, he provides leadership for the company’s portfolio of more than a dozen all-star brands, overseeing business performance and operations.

Tom joined the company in 1991, holding positions of increasing responsibility before his appointment as President, Consumer Floral in September 2013. In August 2020, he was named Group President, Consumer Floral and Gifts, 1-800-FLOWERS.COM, Inc., with expanded oversight across the floral, gifting, and personalization categories. Under Tom’s leadership, the 1-800-Flowers.com brand has experienced significant growth and continued to extend its market-leading position. With a keen focus on providing analysis-driven optimization, Tom has been instrumental in building the company’s digital marketing expertise. He has also championed cross-brand, cross-category product innovation to provide more gifting solutions for consumers, and has driven initiatives that further the organization’s commitment to customer service excellence. Tom has played a central role in the company’s continued growth strategy, including through the acquisitions of Shari’s Berries and PersonalizationMall.com – helping these brands achieve accelerated revenue growth and enhanced profit contributions to the company.

Prior to joining the company, Tom was a certified public accountant with Ernst & Young LLP for five years.

Tom has a bachelor’s degree and master’s degree from Long Island University.

As Group President, Gourmet Foods & Gift Baskets, 1-800-FLOWERS.COM, Inc., Joseph is responsible for leading the business strategy, advancing product innovation, and driving growth across the company’s Gourmet Foods and Gift Baskets segment, which includes more than half a dozen brands such as Harry & David®, Cheryl’s Cookies®, Vital Choice®, Wolferman’s Bakery®, and more. He also oversees the company’s wholesale and DesignPac businesses.

Joseph has extensive leadership experience in direct-to-consumer product businesses with a successful track record building and enhancing marketing capabilities as well as developing systems and processes to scale operations and support growth. Prior to joining 1-800-FLOWERS.COM, Inc. in July 2022, Joseph served as President, Puritan’s Pride at The Bountiful Company where he was responsible for driving revenue, enhancing the customer experience, building e-commerce strategy, and significantly refocusing the brand’s digital marketing strategies. He also spent more than a decade at Bed Bath & Beyond, holding roles of increasing responsibility culminating with his leading the launch and providing ongoing management oversight of the company’s e-commerce channel, including its fulfilment, contact center, and merchandising operations.

Joseph received a Bachelor of Science in accounting from the State University of New York at Plattsburgh.