Management Team

Adolfo Villagomez was named Chief Executive Officer of 1-800-FLOWERS.COM, Inc. in May 2025. Mr. Villagomez brings more than two decades of leadership experience in driving digital transformations by combining data-driven business strategies with his digital expertise leading consumer facing businesses.

Prior to joining the company, Mr. Villagomez served as Chief Executive Officer of Progress Residential, leading the largest private owner and operator of single-family rentals in over 40 U.S. markets. Prior to serving as Chief Executive Officer of Progress Residential, he served as President of The Home Depot’s online businesses and Chief Marketing Officer for U.S. Retail where he was responsible for all digital activities including homedepot.com, an industry leading eCommerce operation that achieved more than $20 billion in sales in 2021. Earlier in his career, Mr. Villagomez was a partner at McKinsey and Company, where he led its North America Marketing and Sales Practice. He holds a Master’s Degree in Business Administration from the Yale School of Management, as well as a Bachelor’s Degree in Chemical Engineering from the Universidad Nacional Autónoma de México.

Melanie Babcock is Chief Marketing and Growth Officer at 1-800-FLOWERS.COM, Inc., where she leads all aspects of marketing strategy, brand positioning, customer acquisition and retention, and revenue growth initiatives.

A digital pioneer, Babcock served in several leadership roles at The Home Depot for over a decade. Most recently, she was Vice President of Orange Apron Media and Monetization, where she pioneered and built the retail media division. Under her leadership, Orange Apron Media achieved double-digit year-over-year growth, rebranded from Retail Media+ to Orange Apron Media, and launched the industry's first "InFronts" conference for advertisers. She also served as Vice President of Integrated Media and Retail Media+, where she transformed the company's marketing strategy from product-centric to personalized customer marketing.

Before joining The Home Depot, Babcock held leadership positions at Cardlytics, MSL GROUP/Publicis Groupe, and Ketchum, where she consistently built high-performing teams and drove significant revenue growth through digital and strategic partnership initiatives.

She has been recognized as The Home Depot Officer of the Year (2023) and named to AdAge's "15 Executives You Should Know" (2025) and AdWeek's "16 RMN Execs to Watch" (2024)

Nelson Tejada is Chief Merchandising Officer at 1-800-FLOWERS.COM, Inc., where he leads the company's merchandising organization, overseeing merchandising strategy, product development, sourcing, inventory planning, and assortment across its portfolio of brands.

Nelson brings nearly 40 years of executive leadership experience driving merchandising innovation, omnichannel growth, and business transformation across specialty retail organizations. Prior to joining the company, he served as Chief Executive Officer of Famous Brands International, the parent company of the iconic Mrs. Fields and TCBY brands, where he led the company's strategic transformation, modernized its technology platforms, accelerated omnichannel growth, and oversaw the successful sale of its franchising business. He later served as Chief Executive Officer of Mrs. Fields Gifting & Licensing.

Previously, Nelson served as President and Chief Executive Officer of Things Remembered, where he successfully guided the sale of the business to Enesco. Following the acquisition, he led the company's omnichannel transformation, including the retail and digital modernization of the customer experience. Earlier, he served as Chief Merchandising & Store Sales Officer, leading merchandising, planning, sourcing, product development, and store operations.

Prior to Things Remembered, Nelson was Chief Merchandising Officer at Schurman Retail Group, where he led merchandising, product development, marketing, sourcing, planning, and e-commerce across multiple retail brands, including PAPYRUS, Carlton Cards, and Clintons. Earlier in his career, he held senior merchandising leadership positions at American Greetings, Barnes & Noble College Bookstores, and Saks Fifth Avenue.

Jon Feldman is Chief Commercial Officer at 1-800-FLOWERS.COM, Inc., where he leads the company's non-consumer commercial portfolio, including its national local-fulfillment network, Bloomnet, as well as B2B sales, marketplaces, wholesale, franchising, and retail businesses.

Jon brings more than 20 years of experience building, scaling, and leading complex, multi-business enterprises at the intersection of commerce, logistics, marketplaces, media, and technology. Prior to joining the company, he held senior leadership roles at Uber Technologies, where he played a key role in the development and expansion of UberX and Uber Eats and later served as Head of Global Operations Strategy & Planning for the Delivery business. He also held executive leadership roles at CLEAR and GoBrands, supporting the growth of Gopuff and BevMo!.

Earlier in his career, Jon founded and served as Chief Executive Officer of Open Air Publishing, which was acquired by Sequoia-backed Inkling, was a management consultant at Booz & Company, and held growth and business development roles at Viacom and IAC, supporting leading media brands including MTV, Comedy Central, and CollegeHumor.

Jon holds a Master of Business Administration from The Wharton School of the University of Pennsylvania and a Bachelor of Commerce degree from McGill University.

James Langrock joined 1-800-FLOWERS.COM, Inc. in April as Chief Administrative Officer, bringing a broad range of finance experience to the Company. He became Chief Financial Officer in January 2025.  Prior to joining the Company, Mr. Langrock held the position of Chief Financial Officer at several public and privately held companies, including Charcuterie Artisans, The Hain Celestial Group, and Monster Worldwide, Inc.

Henry Mori is Chief Product & AI Officer at 1-800-FLOWERS.COM, Inc., where he leads the commercialization of AI across the company’s portfolio of brands to accelerate growth, drive innovation, and deliver efficiencies

Previously, he served as Vice President, Head of Engineering at PepsiCo, where he led the global software engineering organization for digital commerce and acted as CTO for key strategic brands, building fintech products used by millions of consumers worldwide.

Prior to PepsiCo, Henry co-founded and served as CTO of Wellspace, a market-leading digital commerce platform acquired by PepsiCo in 2019, which now powers the company’s digital commerce initiatives. He began his career by building a consultancy that delivered technology-driven business solutions for clients in esports, edtech, and biotech.

Across his career, Henry has built a reputation for setting a clear vision, scaling world-class teams, and creating enterprise value. He is passionate about helping companies harness AI, not only to accelerate growth and innovation, but also to unlock efficiencies and build durable competitive advantage in today’s rapidly evolving landscape.

Alex Zelikovsky is an experienced technology leader with a proven track record of aligning technology investments with strategic business goals. He is known for positioning technology to fuel business growth, enhance operational efficiency, and deliver personalized customer experience.

Most recently, Alex was the Global CIO for Pitney Bowes Co. Prior to that, he was the Business Unit CIO at the Kimberly-Clark Corporation, spearheading Information and Digital Technology initiatives in EMEA (Europe, Middle East, and Africa). He also led the Kimberly Technology area for LATAM (Latin America) as Business Unit CIO.

Before joining Kimberly-Clark, Alex drove the development and execution of Bed Bath & Beyond’s omni-channel technology strategy and was instrumental in building out their multibillion-dollar digital commerce business. His journey into digital technology began at Amazon.com, where he was part of the team that pioneered Amazon’s global distribution network. Alex’s career also includes senior technology and operations roles at Procter & Gamble and Sephora/LVMH.

In addition to his corporate achievements, Alex co-authored “Achieving Stretch Goals Efficiently,” published by Business Expert Press. He also served as an Adjunct Professor at Purdue University’s Krannert School of Management, where he developed and taught a graduate course in e-Commerce Strategy. Alex earned his MBA from the University of Chicago, Booth School of Business.

Michael Manley has been the Company's Senior Vice President, General Counsel and Corporate Secretary since July 2018. Michael previously was a partner at Venable, LLP, a top national law firm where he was also a member of the firm’s Corporate Group. Prior to Venable, Michael's other experience included serving as General Counsel and Chief Compliance Officer of CION Investment Management, LLC, a registered investment advisor; Managing Director, Co-General Counsel, Chief Compliance Officer and/or Secretary for various entities at Plainfield Asset Management LLC; and President and General Counsel of PartMiner, Inc., a leading provider of procurement and information services to the electronics industry. Michael earned his undergraduate degree at Yale University and his law degree at Fordham University School of Law.