Our Customer Experience

We are reinventing the gifting experience.

We are dedicated to providing a best-in-class experience to our customers. With a caring team obsessed with service, we are continually investing in ways to enhance how customers engage with our brands. We’re enriching the customer experience through:

Innovative Products

We offer truly innovative gift solutions across our family of brands, helping our customers act on their thoughtfulness and solving more of their gifting needs year-round.

A bouquet of Magnificent Roses Preserved Red Roses from 1-800-Flowers.com
1-800-Flowers.com Magnificent Roses® Preserved Roses
A donut bouquet from Harry & David
Harry & David Donut Bouquet
A pink, yellow, and orange flower Cookie Bouquet from Cheryl's Cookies with green wrapping and ribbon
Cookie Bouquet from Cheryl’s Cookies
A Cards with Pop product from The Popcorn Factory that says "You Rock"
The Popcorn Factory Cards with Pop™
A large bouquet of red 1-800-Flowers.com Conversation Roses with hearts and "I love you" printed on the roses
1-800-Flowers.com Conversation Roses™
Happy Birthday Cookie Cards from Cheryl's Cookies
Cookie Cards from Cheryl’s Cookies
Wolferman's Bakery Mini English Muffins with assorted berries presented on a plate
Wolferman’s Bakery Mini English Muffins
A display of pastel-colored and sugar-coated Unicorn Sparkle Berries from  Shari's Berries
Shari’s Berries Unicorn Sparkle Berries™

Meaningful Customer Engagement

We are engaging our customers beyond the transactional process, helping them build relationships, share with others, express themselves, connect in new ways, and celebrate moments big and small.

A Harry & David hosted dinner with a table of decorative flowers, Harry & David gold-wrapped pears, and place settings

We’re focused on creating unique and memorable brand experiences to engage with our consumers.

5 Complimentary eCards for different occassions from 1-800-Flowers.com

Customers can connect with each other by sending complimentary eCards through our brands’ websites for everyday and seasonal occasions.

Two women smiling behind the 1-800-Flowers.com Connection Communities logo

We’re providing customers with a peer-to-peer support portal that helps guide people through meaningful life events by connecting them with others who have walked the same path.

Gloves, plants, soil, and an assortment of gardening tools an outdoor table

We provide rich digital content, including “how to” videos, and offer resources to assist customers, such as tips for how to care for a plant.

Two people holding hands across a table in a sunlit room

We offer advice for sympathy and remembrance occasions, including sympathy etiquette, information on coping with grief, and other resources to help our customer through a difficult time.

Emerging Technologies

As a pioneer in e-commerce, an early adopter of mobile technology, and one of the first retailers to operate on all major conversational commerce platforms, we’ll continue to invest in leading-edge innovations to stay at the forefront of where consumers are going next.

A smartphone with the 1-800-Flowers.com app AR and 3D visualization feature on screen showing the Magnificant Roses Preserved Roses product
AR / 3D visualization technology from 1-800-Flowers.com
Apple Business Chat with Harry & David
Apple Business Chat with Harry & David
Conversational commerce solutions with 1-800-Flowers.com
Conversational commerce solutions with 1-800-Flowers.com
Experiential gifting with SmartGift™
Experiential gifting with SmartGift™

A Caring Team

Helping people express, connect and celebrate is truly a team effort and one that requires a highly-engaged and passionate network of people. We’re proud to have a caring team obsessed with service to deliver an exceptional customer experience, whether it’s on the desktop, mobile device or through our innovative Intelligent Virtual Assistant (IVA).