1-800-Flowers.com® has introduced its newest offering, personalized greeting cards, as it continues its mission to inspire people to express and connect, building more and better relationships. In celebration of this new offering, the company has designated September 26 as Greeting Card Day. During this time, all personalized greeting cards will be priced at just $1, making it easier than ever to share heartfelt sentiments and create meaningful connections. Each sender can send up to 10 cards for just $1 each.
These new card giving capabilities are powered by the company's recent addition of Card Isle®, which gives customers the ability to send standalone high-quality personalized greeting cards or pair them with the extensive variety of gifts available across 1-800-Flowers.com family of brands. By leveraging Card Isle’s capabilities and technology, we’re offering our customers a more innovative and personalized gifting experience. With over 30,000 greeting card designs created by hundreds of talented artists, Card Isle also gives artists a platform to showcase their work. Consumers can choose from unique options for every occasion while supporting independent artists.
“Personalized cards have emerged as a popular way to express individualized sentiments for various occasions. By offering our customers personalized greeting cards, we’re addressing an opportunity to innovate an antiquated category that serves our consumer through innovative technology and intuitive design that truly creates a unique and personalized gifting experience for both the recipient and the gift-giver,” said Jason John, CMO, 1-800-FLOWERS.COM, Inc.
The introduction of personalized greeting cards allows customers to choose from a wide range of occasions, including holidays, corporate gifting, anniversaries, birthdays, bridal sentiments, sympathy, thank you, get well, just because, and more. The cards can be customized with photos, logos, and unique messages, perfect as standalone greetings or to accompany thoughtful gifts.
Finding and sending the perfect card and gift for every occasion has never been easier. Choose a card design they’ll love, get creative with a personalized message, and the card will be printed and delivered to make their day. Customers can create the kind of cards that really connect with the recipient, adding a personal touch to every occasion.
Greeting cards can also be sent as a variety of gift cards from 25+ brands with $5-$100 add-on options with audio and video capabilities. Customers can also record a 30-second video to be included in the card. When the recipient opens the card, they can scan a QR code to access the video on their device, adding an extra personalized touch to the thoughtful gesture.