Six Pop-Up Locations in New York and Southern California will Feature Brand Favorites
Harry & David®, the iconic gourmet gift brand, announced today the launch of six exclusive pop-up shops in select Macy’s stores this holiday season. From October 9 through early January, 2025, these shops will bring the best, premium food gifts of Harry & David to Macy’s customers in a festive, in-person setting, including their legendary Royal Riviera® Pears, Moose Munch® popcorn, and artisanal holiday gift baskets.
With a rich history spanning over 90 years, Harry & David has long been a trusted name for gourmet gifts and holiday cheer. Now, with the strategic placement of these pop-ups in high-traffic Macy’s locations, the brand is delivering a one-of-a-kind shopping experience just in time for the busiest season of the year.
The six Macy’s stores hosting the Harry & David pop-up shops are: Glendale Galleria (10/9/24), South Coast Plaza Home (10/12/24), Sherman Oaks Fashion Square (10/16/24), Roosevelt Field (10/23/24), Queens Center (10/26/24) and Herald Square (10/30/24).
As the holiday season approaches, the demand for unique and convenient shopping experiences is at an all-time high. Harry & David’s decision to launch these pop-up shops is driven by a growing consumer desire to interact with products in person. Despite the rise of online shopping, brick-and-mortar stores offer unparalleled sensory engagement—something that’s especially valuable when selecting food gifts. Customers can sample products and consult with in-store experts to make holiday purchases.
“The holidays are all about creating connections, and there’s no better way to connect with our customers than by offering an in-store experience,” said Joseph Rowland, Group President, Gourmet Foods & Gift Baskets, Harry & David. “By teaming up with Macy’s, we’re bringing the joy of gourmet gifting directly to our customers in a way that captures the magic of the season.”
“We’re excited to offer our customers another way to engage with the Harry & David brand in a more intimate, personalized shopping environment,” added Rowland. “Our collaboration with Macy’s allows us to meet the growing demand for thoughtful, gourmet holiday gifts, while also giving customers an authentic retail experience they can’t get online.”
The in-store pop-ups come at a time when consumers are seeking the nostalgia and immediacy of traditional holiday shopping. Shoppers are returning to physical retail, especially during the holidays, to enjoy the tactile experience of selecting gifts and to take advantage of last-minute purchases.
"We are excited to join forces with Harry & David this holiday season and offer our customers this unique experience," said Tom Leuer, VP, Foods and Toys at Macy’s. "Macy’s is your guide to all things holiday and these curated gourmet sets are the perfect gifts for all the foodies on your shopping list.”
The pop-up shops will offer a carefully curated selection of the most beloved holiday gifts from Harry & David, including the iconic, juicy Royal Rivera pears grown in southern Oregon, decadent chocolate truffles and baked treats, premium spreads, such as the brand favorite, Pepper & Onion relish, and gourmet snacks, including the popular Moose Munch popcorn.
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