1-800-FLOWERS.COM, Inc. Launches AI Powered Composer “1-800-Flowers.com MomVerse”

Apr 26, 2023

Celebrate Mom with One-of-a-Kind Verses Powered by ChatGPT

1-800-FLOWERS.COM, Inc., has launched the 1-800-Flowers.com MomVerse, a new consumer experience created to celebrate the amazing moms and women who make a difference in our lives. The 1-800-Flowers.com MomVerse is an (AI) composer, powered by ChatGPT, that creates original, one-of-a-kind verses including personalized poems and songs just in time for Mother’s Day on Sunday, May 14. 

The 1-800-Flowers.com MomVerse can be found on both mobile and desktop.

 Write a Verse:

- It’s free, easy, and simple to use.

- The 1-800-Flowers.com MomVerse composer enables customers to select the type of verse, (e.g., Haiku, Song, or Limerick), who the poem or song is for (e.g., mom, grandma, wife), and then input attributes about the recipient.

- Input keywords that best describe mom and their interests (e.g., music, singing, and reading).

- Share with one click to the social platform or print for mom.      

 

As an example, for an adventurous and fun-loving mom who likes traveling, learning, and nature, the AI would craft a verse such as:

  There once was a mom, full of zest

  She traveled to places the best

  She learned all she could

  And in nature she stood

  Her adventures, a tale to impress!  

“Consumers have increasingly turned to our family of brands to help them connect with the important people in their lives, and we continually innovate our customer engagement efforts with the purpose of elevating the gifting experience,” says Jason John, 1-800-FLOWERS.COM, Inc. Chief Marketing Officer. “The 1-800-Flowers.com MomVerse is one more way we leverage emerging technologies to ensure customers can engage with us in different ways, enabling them to celebrate the relationships in their lives through their gift-giving gestures.”