Sure to deliver lots of sweet memories this Valentine’s Day, 1-800-Flowers.com® and Alice’s Table® have introduced a limited-time Red Velvet floral arranging livestreaming experience designed for friends and lovers nationwide. During this fun-filled interactive workshop, guests can learn how to arrange a lush bouquet filled with season-perfect red and pink blooms.
Developed specifically with Cupid in mind, the Red Velvet workshop gives attendees the materials and guidance needed to create a heartfelt floral arrangement, whether for expressing romantic love, deep appreciation, or friendship. Participants receive an abundance of farm fresh flowers, banana ribbon, and a vase delivered directly to their door prior to the event. During the 45-minute event, an expert host provides participants with step-by-step instructions, tips, and tricks for mastering floral arranging from the comfort of home.
Priced at $80 per guest, Red Velvet workshops are conveniently scheduled throughout the month of February, making them ideal for surprising a sweetheart, hosting favorite gal pals, or setting aside time for some self-care to learn a new skill.
1-800-Flowers.com spent time with Alice Lewis, President of Alice’s Table, to find out why this experience is such a great way to celebrate the season of romance, how it provides a new approach to flower arranging, the best tips for hosting a galentine gathering, and more.
Check out what Alice had to say in this exclusive conversation:
1-800-Flowers.com: Tell us about the Red Velvet floral arranging experience you’ve introduced for Valentine’s Day.
Alice Lewis: Our Red Velvet floral arranging workshops are a truly unique and special way to celebrate love in its many forms, whether making memories with your other half, spending time with the girls, or simply expressing your creativity. The event combines traditional Valentine’s Day flowers (hello, roses!) with some unexpected elements, such as gerbera daisies (one of my favorites!). By mixing and matching florals of different textures, guests come away with a completely new spin on traditional arrangements. Plus, the finished product is the perfect conversation pieces.
1-800-Flowers.com: What audience did you have in mind when you created this new experience?
Alice: This bouquet is all about having fun and celebrating love, whatever that looks like for you. If you’re celebrating Galentine’s Day with a group, getting a special delivery from the love in your life, or giving yourself a little self-care treat, this experience is fun and lighthearted with a little bit of flower power thrown in.
1-800-Flowers.com: This experience seems like a great way to celebrate Galentine's Day. What ideas do you have for making a girl-squad gathering extra fun?
Alice: The workshop is perfect for Galentine's Day. Every year, we see so many friend groups getting together to livestream the event and create bouquets together. My favorite thing about this time of year is all of the pictures from the festivities shared on social media.
For hosting your own floral arranging soiree, I suggest having all of the kits shipped to the host’s home, so guests don’t have to bring theirs with them. Make sure everyone’s flowers get water for at least two hours before the workshop begins, so the blooms can rehydrate. Then, all you need is some champagne and a cheese board for the perfect party night!
1-800-Flowers.com: How about couples? Is this experience something they can do together as well?
Alice: We find that couples get a lot of joy and meaning out of the workshops. To make it extra special, arrange your bouquet together and then use your final creation as a centerpiece for a romantic Valentine’s Day dinner at home. The beautiful red and pink colors within the arrangement are a wonderful way to mark the occasion. Cheers, lovebirds!